The Joy of Color, Whimsy & Curiosity

The Joy of Color, Whimsy & Curiosity

A peek into the creative spirit behind Pattern Crafters Co.

Creativity starts with color.

Before a pattern is drawn or a brush touches paper, it’s color that sets the tone. We’re endlessly fascinated by the emotional power of color—how it evokes mood, tells a story, or transforms the ordinary into something magical. It’s more than design—it’s feeling.

Our creative process is guided by intuition rather than rigid plans. Sometimes it begins with a bold, unexpected palette. Other times, it’s sparked by a curious object—a chipped ceramic, a thrifted textile, or a scrap of something overlooked. These small discoveries often lead to big ideas.

We love leaning into whimsy—those oddball details, playful patterns, and surprising moments that don’t quite follow the rules. There's joy in the unpredictable, and we welcome that in everything we make.

Curiosity is our constant guide. We don’t create because we know exactly where we’re going—we create to explore the unknown. We ask questions like:

  • What if this color breaks all the rules?
  • What happens when the pattern doesn’t repeat “perfectly”?
  • What if this tiny motif became a full-scale tapestry?

This kind of exploration leads to the heart of what Pattern Crafters Co. stands for: finding beauty in the in-between, embracing imperfection, and celebrating the creative grey areas where structure and spontaneity meet.

Whether we’re sketching mini concepts or dreaming up full collections, we approach each project with a blend of playfulness and intention. Sometimes chaos leads the way. Sometimes laughter is part of the process. Always, we follow what feels alive.

Stay Inspired with Pattern Crafters Co.

Want more behind-the-scenes inspiration, creative tips, and first looks at new patterns?
Sign up for our newsletter and get a 15% off coupon for your next order.

👉 Join the Newsletter

Back to blog