Behind the Hoop

Best Embroidery Machines on Amazon (2025 Gift G...
This guide highlights our favorite embroidery machines for every budget: beginner-friendly, mid-range, and professional. These are the models real makers love, with thousands of positive Amazon reviews backing them up.
Best Embroidery Machines on Amazon (2025 Gift G...
This guide highlights our favorite embroidery machines for every budget: beginner-friendly, mid-range, and professional. These are the models real makers love, with thousands of positive Amazon reviews backing them up.

Pattern Graveyard: Pigeon... and a hot dog
A love letter to the patterns we never published.
Pattern Graveyard: Pigeon... and a hot dog
A love letter to the patterns we never published.

Same Thread, Different Rhythm: Why We’re Explor...
As with most things around here, it started with a “what if?"
Same Thread, Different Rhythm: Why We’re Explor...
As with most things around here, it started with a “what if?"

The Tools We Reach for First (and the Ones That...
Every crafter has their go-to tools—the ones we instinctively grab every time we start a new project. For us, it’s all about simplicity, efficiency, and a little bit of unexpected...
The Tools We Reach for First (and the Ones That...
Every crafter has their go-to tools—the ones we instinctively grab every time we start a new project. For us, it’s all about simplicity, efficiency, and a little bit of unexpected...

Stitch Smarter. Not Harder.
If you love cross stitch but want to stitch a little smarter — not just harder — you’re in the right place.
Stitch Smarter. Not Harder.
If you love cross stitch but want to stitch a little smarter — not just harder — you’re in the right place.

How It's Made: The Spooky Silhouettes
Peek behind the hoop to see how our Mini Halloween Collection came to life — from bold black silhouettes to glowing ombré backgrounds, these tiny 3x3 designs are made for...
How It's Made: The Spooky Silhouettes
Peek behind the hoop to see how our Mini Halloween Collection came to life — from bold black silhouettes to glowing ombré backgrounds, these tiny 3x3 designs are made for...