Behind the Hoop

Beginners: Start Here!

Beginners: Start Here!

Learn tips, what supplies you need, and start stitching with confidence.

Beginners: Start Here!

Learn tips, what supplies you need, and start stitching with confidence.

How It's Made: The Mini Jack O' Lantern

How It's Made: The Mini Jack O' Lantern

This little pumpkin came to life on a chilly afternoon with a cup of tea and the first hint of sweater weather in the air.

How It's Made: The Mini Jack O' Lantern

This little pumpkin came to life on a chilly afternoon with a cup of tea and the first hint of sweater weather in the air.

How It’s Made: The Glow-in-the-Dark Ghost

How It’s Made: The Glow-in-the-Dark Ghost

Some patterns are made to be cute. Others are made to be clever. And then there’s this one—our Glow-in-the-Dark Ghost, which is unapologetically both.

How It’s Made: The Glow-in-the-Dark Ghost

Some patterns are made to be cute. Others are made to be clever. And then there’s this one—our Glow-in-the-Dark Ghost, which is unapologetically both.

How It’s Made: The Mini Poodle

How It’s Made: The Mini Poodle

Some patterns just make you smile from the moment they start coming to life—our Mini Poodle is one of those. Tiny, fluffy, and full of charm, this design was created...

How It’s Made: The Mini Poodle

Some patterns just make you smile from the moment they start coming to life—our Mini Poodle is one of those. Tiny, fluffy, and full of charm, this design was created...

How It’s Made: Our Mini Watercolor Heart

How It’s Made: Our Mini Watercolor Heart

Some designs come to life with a full plan and sketch—others arrive more like a feeling. That’s how our Mini Watercolor Heart was born: soft, simple, and perfectly imperfect.

How It’s Made: Our Mini Watercolor Heart

Some designs come to life with a full plan and sketch—others arrive more like a feeling. That’s how our Mini Watercolor Heart was born: soft, simple, and perfectly imperfect.

How It's Made: Our Floating Basset Hound

How It's Made: Our Floating Basset Hound

Every pattern has a story—and this one started with a floppy-eared, low-riding pup and a whimsical idea that just wouldn’t let go.

How It's Made: Our Floating Basset Hound

Every pattern has a story—and this one started with a floppy-eared, low-riding pup and a whimsical idea that just wouldn’t let go.